OREANDA-NEWS. Continuing development of innovative products, "Latvijas Balzams" has launched a new sparkling alcoholic beverage "Cosmopolitan Diva", which is produced using the unique technology of gold-filtration for the first time. In total 22 thousand euros were invested in the development of the new product, consumers' research and creation of website.

The new "Cosmopolitan Diva" alcoholic beverage has been created specifically for the export market and meets the latest beverage consumption tendencies in Europe and world-wide. Interest in it has been shown by the clients in Russia, Israel, and Poland.

„By introducing this new brand we will support consolidation of our Export brand portfolio and replace several existing beverages with innovative and modern brand „Cosmopolitan Diva”. In 2013 “Latvijas Balzams” has produced over then 570 thousand litres of beverages representing almost 20 different brands and that were sold in 17 export markets. We believe that this step will contribute to our development and acquiring of new export markets”, says Commercial Director Valters Kaze.

"Cosmopolitan Diva" is also the first Latvian alcoholic beverage with voluntarily introduced warnings on the label regarding the risks associated with alcohol in pregnant women and drivers. The Corporate Communication Manager Dana Hasana informs that this is a new responsible labelling initiative in Latvia which has not been used until now because it is not yet required by the European or Latvian legislation.

The exports turnover of JSC "Latvijas Balzams" increased by 2.8% last year. The largest sales increase has been reached in such essential markets as Russia (+5.5%), Latvian duty-free zone (+18.2%), and Ukraine (+38.3%). The key direct export direc-tions in 2013 have been the Baltic States, Russia, Germany, and Scandinavia, and new markets, such as China, have been acquired in parallel. The company is also among the top 25 Latvian exporters and has received The Red Jackets title.