OREANDA-NEWS. March 26, 2014. The former NBA superstar Shaquille O'Neal and his multi-billionaire business partner Vivek Ranadive have recently made an investment in the Estonian company Pipedrive.

The investment is estimated to total several hundred thousand dollars, the weekly Eesti Ekspress said. Managers at Pipedrive refused to be specific about the sum.

"They made a phone call to us searching for a cooperation partner to service a couple of clients. We had a meeting, there was good understanding between us, the proposal to invest came from Vivek. We understood that we have a lot to learn from him," Urmas Purde told Eesti Ekspress.

Pipedrive, an on-demand software provider to help small to medium size companies manage and increase sales, was established by Estonians Timo Reini, Urmas Purde, Ragnar Sass, Martin Henk and Martin Tajur in 2010 with money from Estonian marketing guru Peep Vain.

The company is estimated to have 10,000 clients in more than a hundred countries and it has offices in Tallinn and Palo Alto offices — the former for the product development team, and the latter in marketing and business development.