OREANDA-NEWS. March 12, 2014. In 2013, Agricultural Bank of China (ABC) launched customer-oriented marketing activities within the "E-era for Excellence" initiative.

The effects of ABC’s program echoed throughout the market and were highly appreciated by customers and the financial industry, winning over 30 awards. These included China Internet Finance Innovation Award granted by Internet Society of China, China Internet Finance Top 10 Innovation Cases granted by Securities Times, Best E-banking Award granted by Money Weekly, Best Internet Finance Innovation Marketing Award granted by First Financial Daily, China Best Internet Banking Award granted by the CFCA and e-banking innovation awards given by the China Banking Association, eastmoney.com and hexun.com. Such honors signal that ABC's "Golden Online" brand has earned recognition from relevant experts, media and customers. 

ABC further promoted its “Golden Online” brand in 2013 within the “E-era For Excellence” by launching innovative e-banking marketing activities. These included a green concept study, a forum for sharing customer experiences, updated product news, online promotions, and a mobile consumption with streamlined organization and interaction modes. As a result, a series of e-banking brands and businesses were introduced to the public. In particular, the "Golden Online Wonderful Trip," launched in the second half of the year, attracted over 20 million customers. ABC has been recognized for its outstanding achievements in brand communication, marketing concepts, product promotion, customer coverage, customer participation, interaction frequency and marketing response.

With its continued focus on innovation aimed at the demands of e-banking customers, ABC has an ever increasing customer base and a steadily growing transaction volume. Its "Golden Online" brand enjoys an expanding influence and reputation amid many high profile marketing activities, thereby driving the e-banking business to another record high.