OREANDA-NEWS. Reliance Cement Company Private Ltd. (RCC) today announced its entry in to the Uttar Pradesh market, thereby expanding its footprint in the domestic market in line with its vision to be a part of the Indian infrastructure development story.

Commenting on the developments, Arvind Pathak, CEO Reliance Cement, said, “Uttar Pradesh is one of the largest cement consuming states in the country with total consumption of around 26 million tons per annum. With the ever increasing industrial activities, real-estate, construction and infrastructure, in addition to the onset of various Special Economic Zones (SEZs) being developed in Uttar Pradesh the market is expected to grow at the rate of 6% over the next few years. Reliance Cement is well positioned and equipped to fulfil the gap in demand and supply.”

Reliance Cement already sells in the key cities of Maharashtra and Madhya Pradesh where it has established itself to become the most favoured brand.

Reliance Cement delivers NEXTGEN experience to its customers in terms of customer service. Company is also planning to launch its innovative customer initiative “On-site Expert Service” in Uttar Pradesh soon. The initiative will provide an array of services, ranging from expert engineer's advice to on-site concrete testing services, to assist people in building their home.

Reliance Cement is superior in quality and has new age technology and unique features which allow consumers to build long lasting structures in the quickest possible construction time. The state-of-the-art ultramodern packaging also ensures zero loss to end consumers. The product is also recommended as an alternative to Ordinary Portland Cement (OPC) 43 and (OPC) 53 grades.

Reliance Cement is manufactured in hi-tech plants equipped with robotic quality control labs that ensure consistent quality not just across different bags of cement but right down to consistency in the quality of each and every grain of Reliance cement.

Some of the unique features of Reliance Cement are:

UPSD TECHNOLOGY: STRONGER BUILDINGS: Reliance Cement introduces Uniform Particle Size Distribution (UPSD) technology that produces cement with a high fineness and rapid setting property.

FASTER CONSTRUCTION: BUILDS HOMES FASTER: During construction, cement setting-time is usually the main cause of delay. Reliance Cement sets faster than other cements and gives more strength at the same time.

ROBOTIC QUALITY CONTROL: Reliance Cement is manufactured with state of the art hitech plants equipped with robotic quality control labs which ensure consistent quality not just across different bags/batches of cement but right down to consistency in the quality of each and every grain of Reliance cement.

PERFECT PACKAGING : Factory sealed Laminated poly propylene bags (LPP)

Tamper Proof - Assured 50 Kg quantity and No possibility of adulteration

Weather & moisture resistant - More shelf life & Fresh Cement

Dust free and clean Environment - Clean storage & Less dusting from bags

Empty used bags may be re-used as curing sheets

UNMATCHED BONDING STRENGTH: Reliance Cement is made using the revolutionary UPSD technology that ensures a uniform distribution of particle sizes of cement. This feature of Reliance Cement gives it unmatched bonding strength with the other construction materials i.e sand, aggregates and steel.

ENVIORNMENTAL FRIENDLY TECHNOLOGY: 90% transportation of raw material and product by rail and conveyor belt, thereby minimum vehicular pollution and traffic congestion on road network. Carbon Intensity of 540 kg CO2/ ton of cementitious product. Optimum Consumption of Electrical Energy. Optimum Consumption of Thermal Energy (<700 kcal/kg of clinker)

QR CODING ON EACH BAG: First time in Indian Cement Industry, every bag of reliance cement will have the QR code printed on it. Customer, using his smart phone, can scan this QR code for more information on the product features and more importantly Quality Assurance by Reliance Cement's CEO.

Reliance Cement is country's leading integrated cement producer with a total capacity of 5.5 million tonnes per annum. Its 2 MTPA plant in Uttar Pradesh, 3 MTPA plant in Madhya Pradesh and 0.5 MTPA plant in Butibori Maharashtra is now operational. All the manufacturing facilities of the company are state-of-the-art in terms of technology and scale, and also leverage best practices in logistics, distribution and last mile selling.

After Uttar Pradesh, Company now has plans to expand its presence in the central, eastern and other northern markets of India.