OREANDA-NEWS. Voltas and Dow Chemical Pacific (Singapore), a member of the Dow Group Companies (Dow Group), have agreed to establish a joint venture company in India to tap the growing water and waste water treatment market in the country. The proposed new company - Voltas Water Solutions - will be an equal partnership joint venture.

The company will market and distribute standard packaged water treatment systems and waste water treatment systems of capacity up to 20 m3/hour to residential and commercial complexes and light industrial markets in the Indian subcontinent. The entity’s operations would include designing, procuring, testing, marketing, selling and servicing of such standard water treatment systems and waste water treatment systems.

Snehal Desai, global business leader for the water and process solutions division of Dow Group, commented: “We are proud to form an alliance with Voltas - a Tata company. Water treatment has significant business potential in India and Voltas is an ideal partner with a strong brand reputation and a widespread sales and service network. As part of our long-term strategy, we intend to establish the joint venture to fully exploit the untapped potential of the Indian market. This joint venture is a significant step towards further strengthening our position in mid-market water systems in India.”

Sanjay Johri, managing director, Voltas, said, “Water has been identified as a key focus area for the Tata group and we are very happy to work with Dow Group in this area. With its unrivalled know-how and technological leadership in the water treatment space, the partnership will help Voltas Water Solutions cater to the growing water treatment requirements of the Indian subcontinent. The partnership will simultaneously leverage the brand and distribution strength of Voltas, along with the technology prowess of the water and process solutions division of the Dow Group. We will work towards establishing the joint venture as a leading provider of water treatment solutions.”

The water and waste water treatment market targeted by the new company is largely catered to today by unorganised players. The new joint venture will provide a branded and differentiated product line, with a focus on quality and service delivery.