OREANDA-NEWS. SoftBank Corp. announces that it has decided to implement a reorganization within the Group to strengthen and promote the global expansion of the Commerce & Service Business ("C&S Business") of SoftBank BB Corp. ("SoftBank BB"), a subsidiary of SoftBank.

Accordingly, SoftBank BB will split its C&S Business (incorporation-type of company split (shinsetsubunkatsu)). The newly - incorporated SoftBank Commerce & Service Corp. ("SoftBank C&S") will assume the C&S Business (the "Split"), and at the same time, it will grant all of its SoftBank C&S shares to SoftBank. The effective date of the Reorganization will be April 1, 2014. Furthermore, on the same day, SoftBank will transfer all shares of SoftBank C&S to a Japanese subsidiary of Brightstar Corp. ("Brightstar"), a U.S. subsidiary of SoftBank (the "Transfer"). This will create a structure under which SoftBank C&S and Brightstar can integrate their businesses for further growth.

At its foundation in 1981, SoftBank engaged in the distribution of packaged software for personal computers. SoftBank BB's C&S Business is rooted in this initial business of SoftBank. Currently, the C&S Business engages mainly in the sale of IT-related software and hardware. It also engages in the manufacture and sales of "SoftBank SELECTION" handset accessories, and provides various services to corporate and individual customers who use smartphones and other devices. Brightstar, consolidated as a subsidiary of SoftBank in January 2014, is the world's largest specialized wireless distributor (See Note) and has a local presence in 55 countries.

SoftBank decided to implement the Reorganization as it considered it is essential to create synergies between the C&S Business and Brightstar by building a structure under which they can integrate their operations in order to further strengthen and promote the C&S Business. SoftBank C&S will promote "SoftBank SELECTION," cloud services for corporate customers, and other services worldwide, as well as introduce Brightstar's diverse handset - related services available overseas to Japan.