OREANDA-NEWS. Fujitsu today announces its Digital Marketing Solution, a new systematic approach which structures its suite of products and services to deliver the value that meets individual customer needs as their purchasing behavior diversifies. Based on this new structure, which leverages big data generated from every point of contact with the customer in an omni-channel approach - e-commerce, social media and other Net-based retail channels, as well as physical stores - Fujitsu will offer two new services and add one enhanced service.

These will be for the retail industry, who seek to strengthen their customer services, the manufacturing and finance industries, who deal with consumer products, and other industries. In building this new structure, Fujitsu will offer optimal one-stop solutions, from consulting to initial phase application development, to operations and maintenance. In so doing, customers in the retail industry will be able to manage and analyze, in an integrated fashion, customer data obtained through the entire range of channels, strengthen efforts to attract customers and after service, and maximize the value customers experience through new marketing activities. This solution is only available in Japan.

Fujitsu will exhibit a part of this solution at Retail Tech Japan 2014, March 4 - 7 at Tokyo Big Sight in Tokyo.

The way people shop is undergoing dramatic change as e-commerce, social media, and smartphones become more prevalent and customers have multiple new channels for finding information and new ways to purchase products. For example, consumers will rely on word-of-mouth through social media or price comparison sites for information on products they wish to purchase, try out products in brick and mortar stores, and then later purchase products online. In line with this diversification in the ways people shop, businesses want to get an understanding of the behaviors of individual customers across all these different retail channels and implement sophisticated ways to appeal to customers based on their individual preferences and lifestyles.

For many years, Fujitsu has offered business systems and services for retailers and wholesalers, including everything from point-of-sale systems for individual stores to core merchandising systems, information and business intelligence systems, and point systems. In light of the trend toward increasingly diversified purchasing behavior, Fujitsu has enhanced and systematized its suite of products and services with its Digital Marketing Solution so as to enable retailers to link customers across all sales channels and thereby integrate and analyze the enormous pool of data that they generate. This makes it possible to understand the preferences of individual customers, to provide tailored information and sales promotions, to offer a higher level of after sales, and to develop new kinds of marketing efforts, thereby helping businesses generate higher earnings.