OREANDA-NEWS. KDDI, Chunghwa Telecom (Taiwan), Hong Kong Telecommunication (Hong Kong) and SK Planet (Korea) established the ASIA NFC Alliance on February 25, 2014, with the approval of GSMA, an association of the world's mobile telecommunications carriers. The purpose of the alliance is to promote and expand mobile NFC [1] services. NFC is a proximity wireless communication system defined by ISO (International Organization for Standardization).

The ASIA NFC Alliance will jointly review standardization of NFC tag specifications, common brand marks and NFC platforms to allow users in the Asian region to use mobile NFC services easily regardless of whether at home or abroad, and work to resolve issues facing the popularization and expansion of mobile NFC services.

Strengthening collaboration among overseas telecommunications carriers with the cooperation of GSMA will lead to standardization of the specifications of mobile NFC services around the world, and the creation of an environment in which domestic and international service providers can more easily develop and provide mobile NFC-based services.

This will promote initiatives aimed not only at mutual use of mobile NFC services in Asia, but their popularization around the world.

KDDI will continue to strive for invigoration of the NFC market to allow more convenient use of mobile NFC services regardless of whether the user is inside or outside Japan.