Belarusbank Rated One of Most Expensive Brands of World
OREANDA-NEWS. A reputable international financial edition The Banker (publisher of The Financial Times Ltd.) released The Top 500 Banking Brands rating in February 2014. For the first time ever a Belarusian banking brand, Belarusbank, was recognized one of the most expensive. The main factor of valuation is brand awareness as well a number of indicators such as international business activities, retail and corporate business, insurance, asset management, investment banking and plastic cards transactions.
Belarusbank brand stands 480th on The Top 500 Banking Brands list with the estimated value of 159 million U.S. dollars.
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