OREANDA-NEWS. BASF announced the launch of its new global brand, Master Builders Solutions, for the construction industry in Europe. The global brand strengthens BASF's industry orientation and reflects its commitment to provide the construction industry with customized products and solutions from a single source.

Master Builders Solutions draws on a number of successful specialty brands such as Master Builders (r) , Glenium (r) and Ucrete (r) . "This global brand is the next chapter in the more than a century-old history of progressive development of solutions for the construction industry. The Master Builders Solutions brand represents a connected approach enabling us to better meet individual construction challenges of our customers and partners," said Dr. Tilman Krauch, President of BASF's Construction Chemicals division.

The product and services portfolio of the Master Builders Solutions brand includes various chemical solutions for new construction, maintenance, repair and renovation of buildings as well as infrastructure. It covers different product segments such as concrete admixtures, cement additives, solutions for mining and tunneling, waterproofing, concrete protection and repair, grouts and high-performance flooring.

The range of products and services sold under the Master Builders Solutions brand features a new, global naming system. The globally unified terminology presents the product portfolio in a clear and easy-to-understand way, helping BASF to support customers and partners worldwide with high quality products and services. "The overall consistency of the Master Builders Solutions brand offers more transparency and an optimal orientation towards our customers worldwide. It enables us to better communicate our competence, know-how and experience in chemical solutions to the construction industry," said Philipp Kley, Head of BASF Construction Chemicals Europe and added: "We will now show our unique connectedness with our customers and partners as well as our excitement to move forward during many events across Europe in February and March."