OREANDA-NEWS. Income protection is a key requirement in today's environment. Tata AIA Life Insurance Company (Tata AIA Life) helps fulfill this critical need through Tata AIA Life Insurance Secure 7, a simple offering that provides income protection with the added advantage of guaranteed returns*.

“Our research shows that customers have varying expectations from their insurance solution, be it income protection, payback of premiums or earning returns on the premiums paid. Tata AIA Life Insurance Secure 7 is a limited pay plan that helps customers to break free from all their limitations by fulfilling their different life needs. The solution provides customers with protection and good value for money,” said Amitabh Tapadar, chief marketing officer, Tata AIA Life Insurance.

This solution occupies a unique space in the protection planning continuum as it is positioned in between a pure term and a classic endowment plan.

Tata AIA Life has launched a bouquet of solutions, compliant with the new IRDA guidelines, applicable from January 1, 2014. A key highlight of these solutions is the higher protection cover that is now available to both existing and prospective customers. These new offerings also provide additional benefits such as guaranteed returns, liquidity and flexibility of plan duration.

“It is our constant endeavour to serve our customers and partners better by offering solutions which are 'easy to buy, easy to sell'. As an important step in this direction, Tata AIA Life is one of the first insurance companies to fully switch over to a standard proposal form for all its products, thereby offering convenience in completion of applications to its customers. This simplifies the sales kit of our advisors as they won't have to carry different proposal forms for different products,” added Mr Tapadar.

Guaranteed returns will begin from the 8th policy anniversary and will continue till the 14th policy anniversary, provided the policy is in force and all due premiums have been paid.