OREANDA-NEWS. January 28, 2014. The reporter learnt at the Launch of New e-family Wealth Product and Electronic Banking Club of Industrial Bank (IB) held in Bo'ao, Hainan that the bank officially released the innovative internet banking product of “e-family wealth”, blowing the “assembly call” of family wealth.

It is said that the product is an innovative financial product launched by IB targeting at the need of family wealth management in the age of internet, which integrates five functional modules including e-family account management, e-family wealth overview and analysis, wealth management advice, funds aggregation, and e-family movement. The greatest highlights are value-added services including one-stop unified income and expenditure management of family bank cards and assets, online wealth management planning and wealth management news.

It is reported that the “e-family wealth" of IB has four service features: The first one is the convenient management of multiple bank accounts. In the “e-family wealth”, customers may manage accounts of different banks and check the balances, details or capital flow of all bank accounts at one stop. The second is straightforward financial manager view. The e-family wealth may provide all-sided wealth view and income and expenditure run chart, so one can learn his or her family assets, distribution of debts, and income and expenditure tendency in a period at one glance. The third one is powerful funds aggregation function. The e-family wealth provides intra-bank and inter-bank funds aggregation function free of handling charge. In addition, it also allows advance setup, and the system can automatically initiate funds aggregation transactions. The fourth one is rich individualized custom service. The e-family wealth may provide customers with individualized services including fund or wealth management products according to their investment appetites and asset-liability of their e-family accounts.

IB chose to hold the launch of the new product “e-family Wealth” together with its electronic banking club at this time, showcasing its business concept of adhering to both innovation and service. In recent years, IB has actively pushed the development of new electronic banking channels including internet banking, mobile banking, and WeChat banking, etc. On the one hand, it accelerated business innovation, releasing a number of innovative products in succession, such as mobile banking one-key service, wealth management night market, WeChat banking, and e-family wealth management; on the other hand, it laid stress on customer experience, learnt the needs, opinions and suggestions of customers via a variety of channels and forms including electronic banking customer club, special workshop, and originality assessment, listened to voice of customers in short distance, and kept improving the quality of products and services.