OREANDA-NEWS. In line with the guiding principle of making life insurance, 'easy to buy' and 'easy to sell', Tata AIA Life Insurance Company (Tata AIA Life) has implemented a host of new processes that will make life insurance simpler and increase the productivity of the sales force.

On this occasion, Sachin Joglekar, senior vice president and chief agency officer, Tata AIA Life, said, “Life insurance plays a crucial role in providing income protection to individuals. Therefore, it is imperative to make life insurance solutions easier for the customers and the agents to understand, thereby making buying and selling of life insurance easier. Our new processes shall address this critical need.”

Tata AIA Life is one of the first insurance companies in India to fully switch over to a 'standard proposal form' for all products, consequently offering convenience in making completion of applications faster and easier for customers. This also makes the agent sales kit lighter, since different proposal forms for different products would not be required any further.

The company has launched an 'Express 50' initiative, which makes the process of buying life insurance hassle-free for the company's target group of customers. This initiative shall enable customers to buy higher protection cover faster by optimising the requirements of documents through simpler underwriting norms.

The company has also launched 'Life 365: Selling for Success', an everyday handbook for the sales force which will help them guide customers towards procuring the right life insurance plan. This includes all pertinent information such as product characteristics, premium tables and marketing tools.