OREANDA-NEWS. January 22, 2014. CTC Media (NASDAQ: CTCM) announces the appointment of Lika Blank as Head of Domashny Channel.

In her role, Lika Blank will be responsible for strategic planning of Channel’s development at a time of increasing competition on the television market, strengthening the creative team, and reinforcing the channel’s content policy. Lika will also work on further position and promotion of Domashny as a bright and emotion-filled television channel with dynamic content for modern women and increasing the channel’s audience share in young female audience.

Yuliana Slashcheva, CTC Media’s Chief Executive Officer: “We all really love Domashny Channel and believe in its huge potential for further growth. With Lika Blank’s appointment, the market and viewers will see a new Domashny already this year. Lika’s experience in planning, creating, and promoting in-demand content for a young viewing audience combined with the Domashny team’s experience will make it possible to realize the creative potential of one of CTC Media family’s key brands in a new way. A strong team that knows how to turn bold creative ideas into reality and monetize them has and always will be our main asset.”

Lika Blank: “I am happy to be joining the team of professionals at CTC Media, a company that holds the leading positions on Russia's media market. Domashny Channel has successfully and actively developed from the moment it was created and I am certain that my experience will help in forming its new face, its content policy, and continuing to increase its indicators.”