OREANDA-NEWS. Tele2, an alternative mobile operator, has launched a new stage of the Speak Up federal campaign. Tele2 once again addressed active people who want to change the world for the best, but this time paid special attention to SME owners.
As a part of the Speak Up campaign, Tele2 is seeking to support entrepreneurship and courage that are core to changing everyday life for the best. A new stage of the advertising campaign will take place in 19 Russian regions. The project involves different channels: TV, Internet, outdoor advertising, promo and Tele2 brand stores.

Communications materials for business clients will target small organizations that continue operating despite all hardships.

TV and radio will broadcast ads dedicated to Governor Toni Bonelli’s story. According to scenario, a greedy monopolist, an owner of the hotel network, took over all buildings that could be used as private hotels. Almost all small and medium businesses ceased to exist. With one exception represented by a small motel. Its inventive owner thought of using premises of an abandoned fire station. Governor Bonelli saw how the monopolist played dirty to close the motel. Toni Bonelli ousted a dishonest businessman and encouraged the small motel’s owner by making him responsible for accommodation of the sports festival’s guests.