OREANDA-NEWS. Income protection is a key requirement in today's environment. Tata AIA Life Insurance Company (Tata AIA Life) helps fulfill this critical need through Tata AIA Life Insurance Money Maxima, a simple offering that provides income protection with the flexibility to address various needs of life.

“Our research shows that customers have varying expectations from their insurance product; be it building a corpus for their retirement need, or their children's higher education. Tata AIA Life Insurance Money Maxima is a long-term plan that stretches to fit the dreams of our customers through flexibility of plan duration. The plan offers dual benefits of both guaranteed and non-guaranteed returns and hence is good value for money,” said Mukesh Dhawan, deputy CEO and CDO, Tata AIA Life Insurance.

Tata AIA Life has launched a bouquet of solutions, compliant with the new IRDA guidelines applicable from January 1, 2014. A key highlight of these solutions is the higher protection cover to existing and prospective customers. These new offerings also provide additional benefits such as guaranteed returns, liquidity and flexibility of plan duration.

“It is our constant endeavour to serve our customers and partners better by offering solutions which are 'easy to buy, easy to sell'. As an important step in this direction, Tata AIA Life is one of the first insurance companies to fully switch over to a standard proposal form for all its products, thereby offering convenience in completion of applications to its customers. This, therefore, simplifies the sales kit of our advisors as they won't have to carry different proposal forms for different products,” added Mr Dhawan.

Guaranteed loyalty addition of (policy term / 2) percent basic sum assured is payable either on maturity or death and is dependent on the policy term chosen.