OREANDA-NEWS. Fujitsu introduces a new omni-channel Point of Service (PoS) application that allows retailers to significantly increase revenue while reducing IT costs.

FUJITSU Retail Solution Market Place achieves this by supporting enterprise-wide transaction and order fulfilment to deliver a consistent and seamless buying experience to their customers via traditional point of service (PoS), online and mobile channels. Fujitsu continues to reinforce its long-term commitment to the global retail sector around the world with the introduction of this revolutionary new solution, being demonstrated today at Booth 3319 at the National Retail Federation’s Big Show 2014 in New York.

FUJITSU Market Place breaks down the barrier between orders and in-store shopping by combining both in a single transaction. For the customer, this delivers uniform pricing, promotion and customer-relationship experiences whether online, in-store or using a mobile device. It also allows the sales associate to transact business with the customer through a single application rather than switching between PoS and online order fulfillment, making the operation quicker, easier to learn and more likely to be accurate. And for the retailer, it provides increased profitability through a reduction of ‘dropped baskets.’   

To address the challenges of improving customer service and enterprise efficiency, FUJITSU Market Place works across the entire enterprise fulfilling all channels, and offers a range of deployment models to meet each retailer’s different needs, budgets, not to mention business and timing priorities. Available globally from April 2014, it enables the use of a consistent single retailing solution across businesses trade channels, backed by Fujitsu’s international strength and local retail know-how.

Investment risk is minimized and total cost of ownership is reduced by the solution’s modular design. Retailers are able to deliver value-adding changes, such as installing new mobile devices and workflow in the store, by reusing standard retail functionality and without re-coding the existing PoS business logic. The solution’s five-layer fully service-oriented application architecture also speeds and simplifies integration with SAP or other Enterprise Resource Management software.