OREANDA-NEWS. Sales were stable in the NAFTA region (Canada, U.S., Mexico), totaling 124,000 vehicles in the first 11 months of the year (Jan.-Nov. 2012: 123,600) even though the market contracted slightly. As a result, the market share in the medium-duty and heavy-duty Classes 6 to 8 rose significantly to 38.8 percent (33.9 percent). This success was due in particular to the new Freightliner Cascadia Evolution; more than 22,000 units of this model were ordered between its market launch and the end of November.

The truck has only been produced since March 2013. Customers clearly appreciate the fact that the Cascadia Evolution consumes up to seven percent less fuel than its predecessor.

Daimler Trucks also strengthened its leading position in Europe. While the market shrank by around six percent in Western Europe, sales at Daimler Trucks rose by nine percent through November to 56,800 vehicles (Jan.-Nov. 2012: 52,000). The division’s market share of medium-duty and heavy-duty trucks rose to 24.2 percent (23.6 percent).

Daimler Trucks was able to gain market share in all of the core European markets. This was also the case in Germany, even though the German market contracted by almost nine percent. In Mercedes-Benz’ home country, Daimler Trucks sold 28,200 vehicles in the first 11 months of the year, thus boosting its sales slightly by one percent (Jan.-Nov. 2012: 27,791) and causing its market share to rise to 40.4 percent (39.3 percent).