OREANDA-NEWS. Fujitsu Limited announced that it has provided a new video data solution using new transmission technology developed by Fujitsu Laboratories Limited to JAPANET TAKATA Co., Ltd.

With this service, viewers of JAPANET TAKATA's TV home shopping channel can simply hold up their smartphone or tablet in front of the TV screen so that the device's embedded camera can capture video image data that is invisible to the human eye. The smart device can then automatically connect to the product's website, which up until now would have required the viewer to search for in order to access. The viewer can then purchase the product online in a new shopping experience that is both intuitive and convenient.

Today there are many ways of purchasing products, such as going to a store, shopping online, or ordering through a catalogue, but TV home shopping is another big shopping market. With the proliferation of smart devices, consumer behavior is changing, and many consumers now search online to get product information before making purchases. To make TV home shopping even more convenient for consumers, it is expected that use of smart devices will become more prominent.

In light of this situation, JAPANET TAKATA considered new ways of using smart devices in conjunction with its TV home shopping channel and developed JAPANET TAKATA App, a smart device application that simply and effortlessly guides viewers to its website. The app's main feature has a camera function that enables shopping when a smartphone or tablet is held up to the TV screen. Utilizing the new Fujitsu video solution, the new service has now commenced operation on JAPANET TAKATA's TV home shopping channel.

During a JAPANET TAKATA TV program, when viewers see a product that they are interested in, they can use the app to operate their smart device's camera, and by simply holding the device up in front of the TV screen, they can automatically access the product's website and enjoy shopping in a new and convenient way.