OREANDA-NEWS. airlinetrends.com, an independent aviation industry and consumer trends research agency, has named BalticMiles Burn The Miles campaign as one of the globally most innovative airline marketing campaigns of 2013.

The Burn The Miles campaign, in cooperation with Endomondo, a globally leading sports community based on free real-time GPS tracking, encourages frequent fliers to stay fit by jogging and burning off as many calories as the number of miles they have flown. It was chosen as one of six most innovative marketing ideas globally by airlinetrends.com, along with campaigns by Virgin Atlantic, British Airways, Qantas and Emirates.

Gabi Kool, Chief Executive Officer of Coalition Rewards Ltd, says: "At BalticMiles, we are always looking to create of providing value to our members and we are very excited to be recognized for our efforts. We see this recognition as an encouragement to move forward, and we are sure many pleasant surprises are ahead for our members in 2014.”

Mette Lykke, Chief Executive Officer of Endomondo Ltd, added: “Endomondo was founded to help people lead healthier and more active lives, so we are happy to co-operate with a company that shares our values and to welcome BalticMiles members to our 20 million strong world-wide community.”