OREANDA-NEWS. ANA Holdings Inc. announces that it has invested in the Cool Japan Fund, a fund established this month in partnership between the public and private sectors under the leadership of the Ministry of Economy, Trade and Industry to promote Japanese exports and attract inbound tourists.

The Cool Japan Fund will provide financial support, expert consultation and know-how to Japanese exporters to help them generate demand for products that showcase Japanese consumer culture, from films, animation and games to fashion and lifestyle products and services. The fund will also provide support through initiatives involving local partners in overseas target markets.

As Japan's leading airline group, ANA Holdings is committed to increasing inbound tourism to Japan by supporting the Cool Japan Fund and businesses that promote Japan's wide-ranging appear to overseas visitors.