OREANDA-NEWS. November 28, 2013. The Bank of East Asia (“BEA”) has unveiled its i-Pay mobile payment service for credit card customers at the “BEA i-Pay – I Pay My Way” media event. This service will be officially launched in the first quarter of 2014.

i-Pay uses near field communication technology to provide a hassle-free contactless payment experience. After plugging the i-Pay device into their phone and opening the BEA App, customers will be able to make payments with a simple tap at a reader of any MasterCard PayPass merchant. Customers will be able to use iPay to settle a wide range of transactions including grocery, food & beverage, fashion, and beauty & personal care purchases.

i-Pay is compatible with all Android/iOS phones, and all mobile networks. “BEA is the first bank in Hong Kong to provide a mobile payment service that does not restrict customers to a particular type of smartphone or network. This feature enhances the customer experience, as people can enjoy greater convenience and flexibility when using the innovative payment method,” says Mr. Vincent Hui, General Manager and Head of Personal Banking Division.

To ensure security, the i-Pay service is PIN-protected. Customers will be able to keep track of their spending using their mobile, with details of the latest 10 transactions available via the BEA App.

As part of the launch campaign for i-Pay, BEA has worked with local t-shirt brand teelocker to commission ten creative talents, including rising star J. Arie, to design packaging and unique gift items. A series of interactive games will be launched on BEA’s Facebook pages, BEA JOY and
BEA Fun, starting from 27th November, 2013, to promote this brand new service.

The Bank’s Facebook fans and selected cardholders will have the chance to enjoy the new service before the launch.