OREANDA-NEWS. Mitsubishi Motors Corporation (MMC) announced its new mid-term business plan titled "New Stage 2016" for the period of three years from fiscal 2014 to fiscal 2016.

The environment for the past three years surrounding the automobile industry was extremely challenging due to factors such as natural disasters, including the Great East Japan Earthquake as well as floods in Thailand in 2011, and an extremely strong yen.

Under that environment, the MMC Group has been steadily carrying out its current mid-term business plan titled "Jump 2013," and steadily achieving improved profitability by dedicating its management resources to emerging markets and environmental initiatives and by pursuing cost structure reform.

Accordingly, MMC was able to achieve record-high profits in both ordinary income and net income in the past fiscal year (fiscal 2012). In this fiscal year (fiscal 2013), the final year of "Jump 2013," MMC expects to achieve profits that exceed the previous year's results, and believes that MMC is prepared to move to a new stage of growth.

For the three years starting from next fiscal year (fiscal 2014), MMC will aim for further growth based on the management foundation strengthened through "Jump 2013." MMC believes that keys to achieve this are utilizing its strong-selling pickup trucks, SUVs and crossover models as strategic products while steadily meeting the globally growing need for eco-car technologies and safety technologies, and steadily taking in higher sales from the mid-to long-term growth in Asian markets into MMC.

In order to achieve the above, MMC has created five basic policies for "New Stage 2016." They are
* revenue growth by launching strategic models,
* enhancing the MMC brand and identity,
* reinforcing MMC production base in ASEAN countries,
* establishing an SUV brand with a strong foothold in emerging markets, and
* effective use of resources through business partnerships.