OREANDA-NEWS. November 25, 2013. The Petelinka brand of chilled poultry meat has won the national “Product of the Year 2013” prize. The brand’s success in one of the categories is proof of its high quality, smart promotion strategy, and consumer recognition.

The “Product of the Year” prize is a national award in more than 50 categories of food products and consumer goods. The categories contain products most frequently purchased by consumers in retail stores and chains.

The winners are determined using data provided by the leading research firms AC Nielsеn and COMCON. Research data from TGI-Russia is used to analyse demand for mass market products, which includes an annual poll of 34,000 Russians from 60 Russian cities with a population of 100,000 or more.

The Petelinka brand first appeared in 2001, and today it is the leader in the chilled poultry meat segment on the Moscow and Moscow Region markets. The product is sold by almost all retailers and has a very high level of consumer loyalty. Output of ready-to-cook products prepared from 100-percent chicken breast and natural spices under the Petelinka TM was launched in 2012.

Andrei Khizhnyak, Sales and Marketing Director of Cherkizovo Group, noted that “the formula for success of the Petelinka brand is nutritious and balanced grain feed, pure soft water from artesian wells, free-range chickens, product quality and safety control, and minimum delivery times from factory to store shelves. The company is proud of the quality of its products and would like to thank shoppers for their loyalty to the Petelinka brand.”

PETELINKA TM is the leading brand in the chilled poultry meat segment on the Moscow market. It is the price leader in the super-plus segment and is stocked in almost all federal and local chains.

Products are produced ecologically near Moscow with minimum travel required for distribution “from farm to shelf”, which is why they are always fresh and tasty. Over the last ten plus years on the market, Petelinka has established a reputation for guaranteed quality. Cherkizovo Group has unveiled the new Petelinka logo in November 2012. Petelinka’s updated slogan is “Gentle chicken in careful hands”.