OREANDA-NEWS. TBC Bank “Business Support Programme - 7 Steps to Success” won the Marketing Brilliance Award for the “Year's Best Direct Marketing Campaign”.

TBC Bank created the country-first SME Business Support Programto help our customers achieve their development goals more effectively. The Program offers seven solutions custom-tailored to our client needs, including trainings, conferences, consultations, a special Online Business Platform, and multichannel banking (mobile, SMS and internet).

TBC Bank was awarded for its well defined and executedDirect Marketing Campaign. The Marketing Brilliance Awards Ceremony was held in Tbilisi on October 25th. The Awards program is organized by Britain's leading training and events company BOC and recognize the most innovative Marketing and PR achievements across different industries.

The wining companies were selected by an independent judging panel made up of industry experts and leading companies such as Google, Guardian Group, American Express, Nokia and others. Winners were chosen on the clarity of objectives, campaign strategy, creativity, campaign execution, use of budget and return on investment.

“We are very pleased with this yet another achievement. The SME segment has always been a priority for TBC Bank as small and medium businesses contribute greatly to the country's economic development. The new SME Support Program continues to strengthen our special relationship with our clients. We offer them customized solutions that help achieve sustainable development. This approach will not only enhance our long-term partnership with SMEs even further but will also be very helpful for the Georgian economy,” commented Vakhtang Butskhrikidze, TBC Bank CEO.