OREANDA-NEWS. “Miratorg” opens the first supermarket in Belgorod as a part of long-term retail store expansion strategy.

The company's vertically integrated manufacturing chain “from the field to the shop counter” provides the customers with a wide range of chilled meat and meat products. “Miratorg” plans to expand the corporate outlets network up to 100 supermarkets in 2013 with a further growth within 3 year period. “Miratorg” network covers 18 regions and 52 cities of the Russian Federation.

The first corporate supermarket in Belgorod occupies an area over 350 square meters and caters to the residents of one of the city's largest sleeping quarters with a population well above 30 thousand citizens. Supermarket has a high-tech retail equipment to guarantee product freshness and provides comfort for the customers as well as the access to “Miratorg's” well-established branded products and specialties.

“The opening of our first supermarket in Belgorod is a milestone for the company. The history of “Miratorg” as a market leader and Russia's top producer of high quality meat and meat semi-finished products has started in Belgorod region and today we are pleased to offer to local community the wide range of branded products, which includes more than 50 items at affordable prices. We see a growing consumers' demand for high quality meat and meat products in consumer package and are keen to continue our retail chain expansion to the region”, - the President of ABH “Miratorg” Victor Linnik said.