OREANDA-NEWS. October 07, 2013. JSC TATNEFT has joined the top ten in the "Most valuable Russian brands 2013" rating.

The ranking has been prepared by the Interbrand Consulting Agency. The brand of the Company has been valued at 53.8 million rubles. The total number of Russian brands in the list covers 40 companies, including the leader "Gazprom" (1.26 billion rubles).

The second and third places have been taken by major mobile operators of Russia: MTS (192 million) and "Beeline" (155.4 million). Another cellular operator "Megafon" has been rated No. 4 with its brand estimated at 114 million rubles. The fifth place -"Norilsk Nickel" (111.5 million rubles), No. six - Sberbank (106.7 million rubles). TNK (99 million rubles) has taken the seventh line. The eighth place - "Lukoil" (75 million rubles). The ninth line of the rating has been taken by "Baltika" brewing brand (56.2 million rubles).

Compiling the list the Interbrand Consulting Agency relied on three indicators: the Company's financial results achieved through the sale of branded products or services, the role of brand in the purchase decision and the contribution of the brand in the future profits of the company (customer loyalty).