OREANDA-NEWS. Mazda Motor Corporation will showcase the recently-released Mazda Axela (known as Mazda3 overseas) with a variety of engine types at the 2013 Tokyo Motor Show. Mazda's latest models and technologies, such as to the Mazda CX-5 crossover SUV and the flagship Mazda Atenza (Mazda6 overseas), will also be on display. Both models feature SKYACTIV TECHNOLOGY and the KODO-Soul of Motion design theme. The 43rd Tokyo Motor Show opens to the public on November 23 at Tokyo Big Sight. The Mazda Axela goes on sale in Japan on November 21.

The company's theme for this year's Tokyo Motor Show is "Mazda defies convention to keep fun-to-drive alive." The theme expresses the company's desire to introduce people all around the world to the joy of driving that is unique to the Mazda brand. This goal is supported by four pillars; SKYACTIV TECHNOLOGY, opening up new possibilities in both environmental and driving performance; KODO design, which expresses a dynamic and powerful life force; Mazda's safety philosophy Mazda Proactive Safety; and a new-generation car connectivity system called Mazda Connect.

The Mazda3 is a core model in the Mazda line-up accounting for more than thirty percent of the company's global sales volume, and it is the third of Mazda's new generation vehicles to be completely redesigned. At the Tokyo Motor Show, the Mazda3 SKYACTIV-CNG Concept, which runs on compressed natural gas (CNG), will be exhibited for the first time alongside gasoline, hybrid, and diesel-engine models. Mazda is proposing the new Axela as a 'multi-solution.' Capable of using a diverse range of energy sources, every model still offers Mazda's trademark fun-to-drive experience. Furthermore, regardless of fuel-type, all models in the Mazda3 line-up feature SKYACTIV engines-a testament to the versatility of SKYACTIV TECHNOLOGY.

The new Mazda stand will also feature technology exhibits explaining Mazda's unique Human Machine Interface (HMI) and car connectivity system. Alongside new-generation models such as the Mazda CX-5 and Mazda6, the displays show Mazda's most recent technologies and hint at the direction of future models.