OREANDA-NEWS. August, 2013 ALIDI Group starts distribution on the Wrigley contract in the Moscow region.

ALIDI started work in the south of the Moscow region. ALIDI covers 4000 outlets located in 6 districts with centers in Chekhov, Podolsk, Kolomna, Naro-Fominsk. To provide comfortable work conditions for the sales team ALIDI has opened sales offices in each town.. Wrigley sales team32 sales representatives.. The main selling technique is VAN-selling.

“One of the main ALIDI strategies for the nearest future is developing of distribution business in Moscow and the Moscow region. We have quality infrastructure, modern selling techniques and vast experience in providing distribution services. We are interested in concluding new distribution contracts in the region, - says Peter Demchenkov, CEO ALIDI Group. - Moscow is the biggest region in consumption, where we didn't work as a distributor. Since 2010 ALIDI develops logistics business in the Moscow region, operating on 2 warehouse terminals with the total square of 80.000 sq.m. We also provide some of our partners with merchandising services and customers counsulting in the Moscow outlets. Now it's high time to start large-scale distribution operations there”.

Since 2007 Wrigley share in ALIDI distribution contracts portfolio is constantly growing. Now ALIDI is responsible for Wrigley distribution in Saint-Petersburg, Nizhny Novgorod, Saransk, Vladimir, Vologda and Cherepovets. During 6 years of cooperation ALIDI worked out effective and even unique selling techniques for Wrigley,thanks to which the company demonstrates high sales results.

“Wrigley is one of the most fast-growth distribution contracts in ALIDI portfolio. We thank our partner for confidence and efficient cooperation. To fulfill all the undertakings on the contract, we have to engage serious resources, - says Aleksey Kolegov, CCO ALIDI Group. - We hope that our collaboration will be developing in the future”.