OREANDA-NEWS. Jet Airways' JetPrivilege, India’s largest frequent flyer programme, today announced its partnership with ColorPlus, the ready- to- wear smart casual brand for men.

Thus, JetPrivilege will provide yet another new opportunity for members to earn JPMiles in the ever expanding retail category with this new partnership.

JetPrivilege members will get rewarded with 10 JPMiles for every INR 100 spent on purchases made at ColorPlus exclusive stores across India.

JetPrivilege members will now get to experience premium ‘Smart casuals’ and the many product enhancements, introduced by ColorPlus' innovations, including Wrinkle-Free Chinos, Golf Ball wash, Wrinkle-Free linen, Stain free shirt variants.

With this new retail offer, JetPrivilege members not only accrue mileage points, but also become part of ColorPlus' niche customer base, experiencing a refined sense of style, craftsmanship and comfort.

According to Mr. Sudheer Raghavan, Chief Commercial Officer, Jet Airways, “JetPrivilege has always endeavored to offer its members exceptional value and an enhanced lifestyle experience with programme partnerships across varied categories and segments. The introduction of this elite lifestyle brand to our JetPrivilege programme is yet another step in that direction, enabling our JetPrivilege members to enjoy exclusive offers in the retail space. We are delighted to bring yet another vibrant brand - ColorPlus to our esteemed JetPrivilege members, with benefits like a fine retail experience as also earn JPMiles. Above all, this makes for an unmatched shopping experience."