OREANDA-NEWS. October 09, 2013. Incheon International Airport’s AIRSTAR Avenue (www.iiacairstar.kr) announced its honor of being chosen as the ‘World’s Best Duty Free Shop’ at ‘Business Traveller Asia-Pacific Awards 2013’.

The ‘Business Traveller Asia-Pacific Awards’ hosted by business travel magazine Business Traveller, has awarded AIRSTAR Avenue as the world’s top Duty Free shop for three consecutive years since 2011.

This year ‘Business Traveller Asia-Pacific Awards 2013’ has executed three months survey worldwide on-and-offline for airport customers starting from April. The results of the survey revealed that AIRSTAR Avenue received the highest support from travelers around the world.

Business Traveller acknowledged that AIRSTAR Avenue deserve the award not only for the superb shopping environment but also for the brand’s competitive management to keep pace with ‘Korean Wave’ by establishing popular Korean brand shops in the Duty Free complex. Especially, diverse attractions organized for customers that were not carried out by Duty Free brands in other countries were especially a strong merit. Also the cultural events and programs carried out by Traditional Korean Culture Experience Center all year long provided enjoyment for foreign travelers from around the world.

As the world’s only integrated Duty Free shop brand, AIRSTAR Avenue opened jointly with three other Duty Free brands (Lotte Duty Free, The Shilla Duty Free and Duty Free Korea) in June of 2008 at Incheon International Airport. With its integrated marketing foundation, AIRSTAR Avenue continues to lead in establishing an extravagant shopping environment with special promotions and wide range of accommodations to meet the need of global travelers.

President Chung Chang-soo of the Incheon Internatioanal Airport Corp. said “This year’s award is especially meaningful for us as it shares the view of worldwide travelers,” stating “We will make sure to continue this honor as ‘The World’s Best Duty Free’ by providing excellent services that can boast our advanced concept shopping complex”.

In January of this year, AIRSTAR Avenue was also honored as the ‘Best Duty-Free in the World’ for three consecutive years by the ‘Business Traveller’ in the USA print edition.