OREANDA-NEWS. October 09, 2013. OJSC IC Allianz launched a new federal-scale advertising campaign aimed to complete the company’s massive rebranding project. The company is currently summing up the results of its two-year work on Allianz brand development and creation of a platform supporting the company’s positive image and the general public’s brand awareness.

The autumn advertising campaign is based on life stories of real people told in a modern, ironic and easily digestible manner — in form of SMS correspondence. All these stories are focused on the insured accidents which end unfailingly well: "I’m Okay — Allianz Helped Me Today". An insured accident may happen to anyone, so Allianz’s main objective is to make people feel confident that in a trying hour they will not be left alone, but rather they will get support from a global international company.

From 01 October to 30 November 2013, Allianz stories will be broadcasted by major media channels.

Says Artashes Sivkov, Deputy Chairman of the Board of OJSC IC Allianz: "Rebranding is a global process involving both the company’s external and internal operations. During the last several years after the project launch, we made several important steps to achieve our main goals. Now we see that Allianz is gradually forming its own Russian market story. The results of this transition period can already be seen, as over 75% of consumers know Allianz brand, and one of four respondents name the company spontaneously. And this is only beginning. We plan to develop the brand even further, becoming a first-choice company".