OREANDA-NEWS. Bhaskar Bhat, managing director, Titan Company, launching SKINN Titan fragrances Mumbai: In a significant announcement today, Titan Company widened its footprint in the personal lifestyle segment with the launch of the SKINN Titan range of fine fragrances. The launch of SKINN range of perfumes follows the recent announcement of the company's new identity as Titan Company. The selection of six scintillating perfumes bears the hallmark of Titan, with the assurance of the Tata group. The combination of the best fragrance expertise with one of India's most trusted brands, with products manufactured in France, SKINN will redefine the Indian fragrance industry with its product offering.

Designed in-house and created by six world-renowned master perfumers including Harry Fremont, Michel Girard, FabricePellegrin, NadegeLe Garlantezec and the celebrated Alberto Morillas and Olivier Pescheux, these French-made perfumes are the international interpretation of him and her. It portrays a young woman's sensuality in SKINN Imera; her warm seduction emitted by violets, roses and Venezuelan tonka bean oils in SKINN Nude; the womanly charms and complexity defined by the orange flower and jasmine drizzled in SKINN Celeste. Made from vanilla sourced from Madagascar, SKINN Extreme celebrates the sporty vitality of a man whilst SKINN Raw defines raw masculinity lent by the citrusy bergamot and mandarin and SKINN Steele is a power trip of complex spices, pink pepper, pimento and nutmeg.

Speaking on the occasion of the launch, Bhaskar Bhat, managing director, Titan Company, said, “Being a leader in watches, jewellery and eyewear, Titan Company is constantly evolving to suit the needs of its customers and provide them with world-class products at great prices. It was time for us to widen our footprint in the personal lifestyle categories that are currently unorganised, under-served and under-penetrated. Using our in-house design and marketing expertise, wide retail footprint and the brand name Titan, we took a step to enter the fragrances market which is growing at a compounded annual growth rate of over 30 percent and has tremendous opportunities.”

He further added, “The current fragrances market in India is bustling with international brands that are very expensive. There is no Indian player and there is an opportunity to bring in quality and an Indian brand name in the space.Over three years of work has gone into the making of SKINN and it is an important part of Titan Company's journey, and we look forward to this exciting phase. SKINN will soon redefine the Indian fragrance industry like the way we transformed our watches, jewellery and eyewear businesses. We look forward to expanding this category and its offerings in the times to come.”

Master perfumer Alberto Morillas, creator of the SKINN Nude fragrance variant, shared his delight, “I'm happy and very excited to be a part of the SKINN journey. It was a pleasure working with Titan, a renowned and respected Indian company that is well known globally. While these fragrances are developed by French perfumers and are made in France, they are modern and international. A lot of market and consumer research has gone behind creating these perfumes.”

He further added, “The fragrance tells a story about love. For SKINN Nude that I created, I used the memory of the flower market in India as a key inspiration. I also wanted the fragrance to speak about romance and about sensuality, which has been carried through.”

Master perfumer Olivier Pescheux, co-creator of SKINN Raw, said,“SKINN has been one of the most fascinating projects I have ever worked on. Working hand-in-hand with Titan, this project gave me the opportunity to travel twice to India, to rediscover a beautiful country, meet great people and find many new sources of inspiration. My inspiration for SKINN Raw has been to bring a unique sense of elegant and bold masculinity to enhance one's confidence. I imagined a fragrance that empowers you and gives a cool, reliable image of one's self and that delivers a luxurious, truly long-lasting freshness.”

The six exciting variants of SKINN - Raw, Extreme and Steele for men and Imera, Celeste and Nude for women have been created by renowned perfumers and have several unique highlights. They are in the eau de parfum format, have been designed in unique bottles reflective of a human body physiology, have been crafted to last longer with notes that endure and grow pronounced with time, are devoid of any dyes and have been dermatologically tested.

Worn every day, the perfumes transform from an accessory which completes your identity and so, the perfume ritual becomes second nature and this fragrance becomes your second skin.

Gifting has been of utmost relevance with Titan watches and jewellery with their chic designs and superior finish. With the launch of luxury perfumes, SKINN equally becomes relevant for an ultimate gift or treasured self-purchase. Available at Rs990 for 50ml and Rs1,790 for100ml, SKINN will be available in select World of Titan stores, department stores, multi-brand outlets, and lifestyle and accessory stores across the country and online.