OREANDA-NEWS. The new store of the chain in 25, Gromova str. will be different from the one in Yuzhnoe highway that was opened in Togliatti in 2007. Sales area design will be improved, new navigation will be applied, and modern equipment will be installed. 30 modern cash registers will make it possible for customers to make their payments quickly.

The sales area of the store is 4 000 sq. m., but the assortment will remain the same - approximately 20 000 SKUs of food and non-food items including those from local producers. Today there are over 130 thousand of frequent customer cards are registered when in 2008 there were 45 thousand.

About 5-6 thousand customers are shopping in Lenta on a daily basis. Since Lenta was opened in the region, city residents got used to also go shopping during the night, and night sales share makes 10-11% of the total turnover.

The company is planning to grow in Samarsky region and we are particularly interested in opening a store in Samara.

About the company: The Lenta company that owns a cognominal hypermarket chain was founded in 1993. It is currently running 63 stores in 37 Russian cities and 4 supermarkets in Moscow. New hypermarkets are under construction in Izhevsk, Kemerovo, Krasnoyarsk and other cities in of the country. About 6 million people all over Russia are frequent customer cardholders.