OREANDA-NEWS.  BalticMiles, the leading multi-partner loyalty program in Northern and Eastern Europe and Russia, has partnered with the loyalty gaming provider GameMiles, which operates the gaming platform PointsPlay.com.

 BalticMiles members can register with PointsPlay.com, receive BalticMiles Points for signing up and choose from more than 60 games for free. Each month they can win jackpots of up to 50,000 BalticMiles Points, free flights and other prizes. BalticMiles is the first loyalty program in Europe to offer an opportunity to get loyalty points for playing free online games.

 Gabi Kool, Chief Executive Officer of BalticMiles, says: "At BalticMiles, we always explore new ways of doing things. We strive to give our members even more opportunities to collect Points, so we are thrilled to be the first loyalty program in Europe and Russia to offer this new and fun way of collecting Points.”

 “The BalticMiles program continues to lead the way in providing new products and services for their members to benefit from and have fun with,” says Gian Perroni, SVP of Gaming for GameMiles. “We are very proud to have been selected as BalticMiles’s newest partner, and we look forward to providing its members with the very best in entertainment.”

 Launched in October 2009, BalticMiles is the leading multi-partner loyalty program in Northern and Eastern Europe and Russia. BalticMiles has numerous ways to earn points at more than 30 000 places throughout the world – flights, trips, hotel stays, car rentals, restaurants, beauty salons and spa treatments, health care, telecoms, and finance, as well as while shopping for over 400 international brands at BalticMiles’ online store. Points can be used for free flight tickets, leisure time activities and adventures, music downloads, and on the over 3000 products available at http://www.BalticMiles.com.

 GameMiles, “The Loyalty & Gaming Connection,” provides a wide selection of games and member redemption models in the loyalty industry. With games from all verticals—including social, skill, arcade, puzzle, card and sports—the company works with its clients to increase engagement and branding through the provision of entertaining and rewarding game play. With a proven, experienced senior management team—and offices in Canada, the United States, and Argentina—GameMiles is well positioned to fulfill all forms of loyalty programs, from frequent flyer programs to hotel and car rental networks.