OREANDA-NEWS. Kaspersky Lab attends IFA, the world’s leading trade show for consumer electronics and home appliances, held September 6-11, 2013 at booth 123 in hall 17. Kaspersky Lab presents smart security solutions to protect users’ digital identities and home networks. Further information about Kaspersky Lab’s participation can be found at http://www.kaspersky-ifa.de/.

To support its message of “Protect your digital identity” Kaspersky Lab will unveil the latest version of its flagship security offering, Kaspersky Internet Security 2014. The solution offers real-time protection against all Internet threats - whether surfing, shopping, banking or socializing online. Consumers can also learn more about our new security products on other platforms such as Kaspersky Internet Security for Android and Kaspersky Internet Security for Mac. Kaspersky Lab will join mStore, one of the biggest German Apple Premium Reseller, to present a new security solution for Macs.

Many platforms to protect

Smartphones, tablets, PC, Mac or smart TV: today’s users face online perils across multiple devices and platforms. Digital identities go beyond Facebook profiles, and can be found in numerous other channels and platforms. More and more often, they can be accessed by smartphone and TV apps. Kaspersky Lab’s experts can answer all your questions regarding security issues in this increasingly complex user environment, and offer handy advice on how to protect your digital identity.

Personal advice about security topics at the booth

Guests are invited to visit the Kaspersky Lab booth (hall 17, booth 123) to learn more about identity theft and identity manipulation in interactive live demonstrations. Kaspersky Lab experts will be available to offer individual advice in “Meet the expert” sessions. As part of the “School at IFA” initiative experts from mStore and Kaspersky Lab will advise students about smartphone security, discussing tips and tricks for keeping mobile devices secure (September 9-11 from 12.15 - 1.00 pm). More adventurous visitors are invited to visit hall 7.2A, booth 102f, where they can test their strength against viruses, Trojans and worms in the game “Strike the Virus”.

*The company was rated fourth in the IDC rating Worldwide Endpoint Security Revenue by Vendor, 2012. The rating was published in the IDC report “Worldwide Endpoint Security 2013-2017 Forecast and 2012 Vendor Shares (IDC #242618, August 2013). The report ranked software vendors according to earnings from sales of endpoint security solutions in 2012.