OREANDA-NEWS. Toshiba Corporation announced its new strategy for driving growth in ASEAN and underlined its commitment to the fast growing region with the launch of the Toshiba "Pro Theatre", a new line-up of LED TVs designed to provide viewers with a truly exciting viewing experience.

Toshiba positions growth in the ASEAN economies as the cornerstone of its strategy. By providing a broad range of high-value products that are closely attuned to the demands and changing lifestyles of the ASEAN countries, Toshiba aims to achieve more than 20% market share in unit terms in this region by the end of Fiscal Year 2014.The Toshiba "Pro Theatre" line-up is the first step to achieving this goal.

"The core value of TVs is how we can maximize the excitement that viewers get from the large screen. That's 'the entertainment power of TV,'" said Shigenori Tokumitsu, President of Digital Products & Services Company, an in-house company of Toshiba Corporation. "Movies give us our most immersive viewing experiences because viewers can feel the passions and thoughts that the writer, director and film crew make a stunning reality. We want to do the same with the 'Pro Theatre' TVs. Using our superb image processing technologies, we want to offer them as the 'Best TVs for Watching Movies'".

Toshiba will launch three new series of 'Pro Theatre' in the ASEAN market: the flagship L9300 Series; the L4300 series, Toshiba's first TVs with the AndroidTM operating system; and the L3300 series featuring "Turbo LED" and "Detail Booster".

All of the TVs in the "Pro Theatre" line-up feature "Intelligent Auto View", a new technology that monitors room brightness, and other aspects of the viewing environment. It then automatically adjusts picture parameters such as color temperature, color depth, sharpness, and backlight. Meticulous fine tuning of these characteristics ensures that the "Pro Theatre" line-up delivers optimal movie quality at all times. This new technology is grounded in studies of the human brain-eye characteristics and on analysis of the picture parameters in the professional monitors used by film makers.