OREANDA-NEWS.  The average Latvian household could claim EUR 96.97 in loyalty awards each year, according to research carried out by BalticMiles, the leading multi-partner loyalty program in Northern and Eastern Europe and Russia.

 The annual spendings of the Latvian households average at EUR 9,146, and grocery is the single largest category of expenditures. Most of these categories provide significant opportunities for earning loyalty rewards.

 Common purchases such as fuel, groceries, phone bills, clothing and footwear make up more than a half of all the potential rewards. On the other hand, the rewards for smaller spendings such as sports, culture and toys often go unclaimed because each individual category is just too small to collect a significant number of reward points. A multi-partner loyalty program such as BalticMiles makes it much easier to collect reward points, as the clients only need one loyalty card.

 Baiba Ebulina, CCO of BalticMiles, says: “This is the unique advantage of BalticMiles: a single card makes it that much easier to collect more Points. BalticMiles Points can be collected in almost 1,000 retail and service locations throughout Latvia, which means that the Latvian households could start collecting Points for the purchases they already make every day.”

 Launched in October 2009, BalticMiles is the leading multi-partner loyalty program in Northern and Eastern Europe and Russia. BalticMiles has numerous ways to earn points at more than 30 000 places throughout the world – flights, trips, hotel stays, car rentals, restaurants, beauty salons and spa treatments, health care, telecoms, and finance, as well as while shopping for over 400 international brands at BalticMiles’ online store.