OREANDA-NEWS. The UK's largest specialist electrical retailer, Dixons Retail, unveils its new concept store for its travel brand, Dixons Travel, at Heathrow's Terminal 5.

The new space will offer the latest tech alongside holiday essentials in a future-facing layout which is more interactive and free-flowing, allowing travellers to shop with ease. The Terminal 5 store will also feature state-of-the-art digital signage, a KNOWHOW service bar (giving shoppers the added benefit of expert technical advice and support on-site) and 'floating screens', designed to enhance the customer's shopping experience.

Digital signage will display new products and the latest offers while 32-inch rear projection 'floating screens' will be placed over themed product tables. This includes express pods, which are all controlled centrally, allowing Dixons to update messaging when new and exclusive products are on display. Digital signage is also placed at the front of the store, allowing travellers to shop even when the store is closed.

The store offers a shelf space where shoppers can store their luggage whilst they shop and customers can also reserve and collect products by calling the store up to seven days before they travel.

Jeremy Fennell, Managing Director for Dixons Travel, said:

'We have designed this store with the aim of offering an amazing customer experience in such a fast-paced environment. We are committed to being innovative at Dixons and are continually trialling new technologies, so we are excited to roll out this new travel store design.'

To mark the launch of the Terminal 5 store, Dixons Travel have partnered with Monster to deliver a live and intimate concert by boy band sensations Union J of X Factor fame. The boys will be performing on Thursday 29th August, 11am, and holding an exclusive meet and greet with fans after the show.

Dixons Travel has also announced that it will continue to expand its portfolio with plans to launch another exciting store in Heathrow Terminal 2. The terminal is scheduled to open in June 2014, designed to be more spacious and offering an elite level of customer service, paralleling the strategy for Dixons' concept stores.