Lenovo Activates Official NFL Sponsorship with Launch of Fantasy Coach
OREANDA-NEWS. Fantasy football just got incredibly real. For the first time in NFL history - thanks to official league sponsor Lenovo's Fantasy Coach of the Year contest1 - a fan will get to play real-life coach, joining the 2014 Pro Bowl Alumni Captains Deion Sanders and Jerry Rice, current NFL stars and another NFL.com fantasy football champion to help select one of the two teams playing in the 2014 game. The contest will be held on NFL.com/Fantasy, with all fantasy players on the website automatically entered into the contest.
Lenovo's Fantasy Coach of the Year will be announced following the regular season. The Fantasy Coach of the Year will then participate in the Pro Bowl player draft that will air on Wednesday, January 22 on NFL Network. The grand prize winner will be flown to Hawaii to be a part of the team to help choose a Pro Bowl squad and to then see them in action during the 2014 Pro Bowl on Sunday, January 26, watching the first quarter from the sideline. In addition, the Lenovo Fantasy Coach of the Year will be crowned at the "Third Annual NFL Honors" show on Super Bowl eve, Saturday, February 1, at New York's Radio City Music Hall. The winner's experience concludes with two tickets to Super Bowl XLVIII.
Lenovo's Fantasy Coach of the Year will be determined using a unique algorithm combining win-loss percentages, league championships, a difficulty-of-league index and a "quality moves" indicator - taking into account sit/start point differential.
To help promote Fantasy Coach of the Year, Lenovo has teamed with The Onion to produce an eight-part online video series following the exploits of one hapless fantasy football coach, Brad Blevins (team name: Brad's Awesome Team), who's been at the bottom of his league for years. Brad's quest: to win the National Fantasy Athletics Association. The series is titled "Tough Season" and features NFL stars Mason Crosby, Larry Fitzgerald, Matt Forte, Andrew Luck and Alfred Morris.
Lenovo is the world's #1 personal computer maker and is in its second year as the official laptop, desktop and workstation of the NFL. Along with its Fantasy Coach of the Year campaign, Lenovo will be the presenting sponsor of the NFL Coach of the Year award, also given out at the NFL Honors show in February.
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