OREANDA-NEWS. August 14, 2013. Bakcell, the First Mobile Operator and the Leading Mobile Internet Provider of Azerbaijan is pleased to announce that "Meet the league of stars" commercial of the Company has made it into the shortlist of nominees of the 14th Kiev International Advertising Festival (held in Ukraine), in the category of “Complex advertising campaigns and programs”.

This commercial combines the worlds of football and mobile telecommunications, along with the strong character and sense of humor of football stars with the spirit of Bakcell customer service, by showing how interesting and difficult is the work of customer services, with the help of football stars.

“Customer satisfaction is a very important part of our job. Bakcell constantly invests into enhancement and improvement of the effectiveness of customer services. At the same time, our partnership with “Manchester United” became one of the largest and most interesting marketing projects in the region. We have created as many as 2 commercials with participation of Manchester United footballers in the course of our partnership, which was launched only 10 months ago. Both of these commercials were received with a great interest”, says Bakcell CMO Ainur Abzhanova.

The idea of this commercial created within the frames of partnership with “Manchester United” club belongs to “McCann Baku” company.

This commercial, filmed in the city of Manchester by Director Mona El Mansouri features the star players of Manchester United – Rio Ferdinand, Ryan Giggs, Patrice Evra and others in a totally new role.

“Of course, this project of Bakcell is a unique event for the whole marketing market of CIS. And this commercial, being a reflection of partnership, is not only an advertisement where the football stars are brought together. By means of this commercial, Bakcell demonstrates its ability to do incredible things, in order to provide the customers with outstanding services. It is safe to say that presentation of such a commercial indicates that Bakcell strives for bringing novelties to the marketing market, and makes a significant impact on development of the advertisement industry of Azerbaijan in general”, says Executive director of “McCann Baku” Elnur Nuraliyev.

It should be noted, that "Meet the league of stars" Commercial of Bakcell became the winner of “The Best TV commercial of the year” contest, held by mak.az online marketing magazine in order to name the best TV commercial of Azerbaijan.  Commercial named “Sur@- beyond the speed limits” of Bakcell was the winner of the last year’s contest.