OREANDA-NEWS. Toshiba Corporation announced the start of operations of Toshiba Infrastructure and Electronics A.S. (TAET), a wholly owned sales subsidiary based in Istanbul, Turkey. TAET replaces a former marketing subsidiary established in September 2010 and is responsible for boosting sales promotions of thermal, hydro, wind and solar photovoltaic power systems in Turkey and the surrounding region.

Turkey's economic expansion has caused demand for electricity to grow at an annualized rate of 6% in recent years. The government has responded with plans to double generating capacity to 125GW by 2023.

Toshiba will offer a comprehensive line-up of power generation technologies including high efficiency thermal power systems and geothermal power systems, where the company holds the world No. 1 market share. In hydro power system Toshiba has experiences in turkey dating back to 1978.

Going forward, TAET will expand business by promoting cooperation with local partners, seeking to reinforce its capital base. Toshiba positions TAET as a sales and procurement base of power systems for a territory covering Turkey and its neighbors and targets sales of 400 million dollars in FY2017.