OREANDA-NEWS. SPI Group, owner of Stolichnaya® Premium vodka, announces a joint distribution agreement with Baron Philippe de Rothschild France Distribution (RFD) effective July 1, 2013. The contract enables RFD to market and distribute all expressions of Stolichnaya throughout France, which includes:

Stolichnaya® Premium vodka

Stolichnaya® Gold

Stolichnaya® Flavored Premium vodka

elit™ by Stolichnaya®

Stoli is recognized worldwide for its award winning character, impeccable clarity and is long considered a benchmark for quality in vodka. elit by Stolichnaya is the ultra-luxury expression of the brand, a vodka of unprecedented excellence, consistently rated the finest white spirit in the world.

“We are very pleased to be partnering with Rothschild France Distribution which will accelerate our growth in France,” said Val Mendeleev, CEO of SPI Group. “Their expertise in marketing and branding in this region will help our portfolio excel in all distribution channels.”

“This alliance is the result of both companies’ desire to create a stronger presence for Stolichnaya in the French market,” said Geraud de la Noue, General Manager of Baron Philippe de Rothschild France Distribution. “We are confident that the brand will fit seamlessly in our portfolio and look forward to the momentum it will bring to the wine, champagne and spirits market here.”