OREANDA-NEWS. Idemitsu Kosan Co.,Ltd. hereby announces that its wholly owned subsidiary, Idemitsu Lube (China) Co., Ltd. opened a sales office in Chongqing, China, on June 9, 2013.

Founded in 2003 as a supply base for lubricants in China, Idemitsu Lube (China) Co., Ltd. is an important base for Idemitsu’s lubricants business overseas, continuing production and sales of various lubricants for automobiles and industrial lubricants in China through its four-base system consisting of the Tianjin Headquarters and Plant, Shanghai Branch Office, Guangzhou Branch Office and Changchun Office. Now Idemitsu Lube (China) Co., Ltd. has opened the Chongqing Office as its fifth base.

China boasts the largest number of automobile sales in the world and has a growing need for highly value-added products, including fuel-efficient engine oils, automatic transmission oils and high-performance industrial oils.

Chongqing is one of four direct-controlled municipalities, with a population of about 30 million, ranking first in China. Chongqing is an important base for Changan Automobile (Group) Co., Ltd., (hereinafter “Changan Group”) one of the four largest Chinese automakers, as well as other automakers. Ford, Suzuki and Mazda, having established joint ventures with Changan Group and have expanded into Chongqing, making it a major base for the automobile industry in China.

Along with the expansion of the automobile industry in China, the demand for lubricants and the growth of sales are expected to expand. The Chongqing Office was established with this expanding demand in mind.

Idemitsu Lube (China) Co., Ltd. plans to sell 3,300 KL of lubricants in the Chongqing and Sichuan areas in 2013 as it further reinforces its sales systems and improves services to its customers.

Idemitsu Kosan sold about 390,000 KL of lubricants having the same product quality throughout the world to more than 40 overseas countries during 2012. The Company will strive to establish solid production and sales systems to meet our customer’s needs in the future and to reinforce and expand the business as one of the global manufacturers of lubricants.