OREANDA-NEWS. July 17, 2013. In June 2013 Ukraine International Airlines initiated a large-scale sociological study of Ukrainian passenger air transportation market on the Internet.

The study was conducted by iVOX Ukraine using survey technique. Full-aged residents of Ukraine who made use of any Ukrainian carrier at least once over the last year took part in the poll.

According to the survey results 62% of respondents fly at least once per year. Being the residents of large cities (23% respondents reside in cities with over 0.5 million people population) men and women aged 30 – 44 years (22% of them use airline services three or over times per year) are top-flyers.

In terms of actual use of UIA became the undisputed leader of Ukrainian air transportation market in terms of actual usage. Those participating in the survey named the airline`s flexible pricing policy, web check-in and seat selection opportunities, cabin crew friendliness and cleanliness, and beneficial Panorama Club UIA loyalty program among UIA key competitive advantages.

“Since its establishment in 1992 UIA has been and is the customer-focused company, – Aleksandra Zhestova, UIA Marketing and Communications Director. – The latest survey results are indicative of our audience rejuvenation – thus, in 2013 the number of travelers aged 18 – 29 years increased by 18.6% and amounted to 27.6% of the total passenger traffic. Moreover, according to recent data women increased the frequency of their air trips (men – 45.6%, women – 54.3%). Operating in modern highly competitive international air transportation environment we are required to understand the profile and demands of our passengers. That is why we are developing our route network systematically and deliberately offering passengers more travel opportunities, expanding the range of online options, and pleasing passengers with attractive offers consistently”.