OREANDA-NEWS. Lenovo announced the completion of rolling out OneWeb, the first of many phases in delivering a great end-to-end visitor experience on www.lenovo.com.  This new U.S. website provides personal technology consumers a highly interactive brand and shopping experience to easily accomplish their research and buying tasks.

Lenovo with agency partner Rosetta created the site to address specific customer issues around simplifying site flow to reduce the number of steps in finding the right product for different visitor types and developing a unique and industry leading configurator that improves the speed and ability to configure PC plus products more easily. In addition, Lenovo created OneWeb to be highly flexible and serve as a template for worldwide adoption across languages, cultures and consumer needs in more than 60 countries.

Lenovo is adapting to a rapidly evolving device landscape by finding ways to focus on the most valuable customer opportunities and deploy personalized programs via its newly designed commerce experience and marketing programs spanning email, mobile devices, in-retail and other customer touch points. In doing so, Lenovo has experienced a ten-fold increase in revenue generated by email over previous programs.

Lenovo plans to integrate incremental improvements on an ongoing basis, including a “help me decide” tool that asks consumers a series of questions in order to make product recommendations. Lenovo will adapt and roll out the new site to other markets around the world throughout 2013.