OREANDA-NEWS. Kaspersky Lab, a leading developer of secure content and threat management solutions, has announced the appointment of Khalid Abu Baker as the new Managing Director of Kaspersky Lab Middle East.

Khalid who was previously the Corporate Sales Director at Kaspersky Lab Middle East will continue to be based out of the company's regional headquarters in Dubai, UAE and will report to Garry Kondakov, Chief Sales and Marketing Officer, Kaspersky Lab.

In his new role, Abu Baker will continue to build on the company's global strategy to raise awareness around its B2B portfolio of products, solutions and services while sustaining its leadership in the B2C market.

Making the announcement, Kondakov said, “Since joining Kaspersky Lab Middle East in 2010 as Regional Sales Manager, Khalid has successfully boosted our corporate business across all the key markets in the Middle East including the GCC, Egypt, and Pakistan in addition to the Levant territories, Libya and Ethiopia. With our global strategy to develop business in the corporate segment and new products such as Kaspersky Endpoint Security for Business, Khalid will be able to further improve great results achieved previously.”

Kaspersky Lab is ready to offer its corporate customers not only the new integrated Kaspersky Endpoint Security for Business platform, but also a range of specialized services to protect against specific cyber threats. A focus to reinforce the company's strength in the B2B segment would involve key investments in channel engagement and development, introducing partners to new sales models and revenue generation opportunities to help them boost their own business while actively expanding Kaspersky Lab's customer base across the region.

Commenting on his new role, Abu Baker said, “I am proud and honored to take on this exciting new role in a region that represents huge growth opportunities for Kaspersky Lab. Over the last few years, Kaspersky Lab has successfully established a market leading position across the emerging markets worldwide; driven by our ability to provide comprehensive security solutions designed to meet the pain points of both companies and individuals in a digital world. I now look forward to combining the strength of our channel network with the power and efficiency of our cutting edge B2B technologies to further reinforce this position and bring customers the ability to focus on innovation and business growth while we take care of all their security needs.”

As part of this planned transition, Tarek Kuzbari, the current Managing Director who has been with Kaspersky Lab since 2008, will be moving to the United Kingdom to complete his MBA. In his five years since joining Kaspersky Lab, Kuzbari has made a significant contribution to the company's recognition in the region as a trusted security brand that offers comprehensive, all -round security.

Kondakov said, “Over the last five years Tarek has exhibited the deepest commitment to Kaspersky Lab, its partners and customers. His keen understanding of the region's dynamics and evolving business needs and ability to understand a customer's unique challenges have no doubt played a key role in enhancing our presence in the region. We wish him the very best in his future endeavors.”