OREANDA-NEWS. GE Capital Retail Bank and Baer’s Furniture announced a multi-year extension of their private label consumer credit card program available through the home furnishings retailer’s 15 Florida retail locations. GE Capital Retail Bank provides financial solutions to retailers to help grow their customer sales and will continue to manage the Baer’s relationship, which began in 2004.

“Offering attractive promotional financing offers for our customers has been an important part of our growth strategy and ability to help our customers fulfill their home design plans,” said Ira Baer, CFO for Baer’s Furniture. “We’re pleased to continue working with GE Capital and to benefit from their industry expertise and shared commitment to provide a great customer experience.”

Baer’s Furniture Stores feature a wide selection of living room, bedroom, dining room, home office, entertainment and outdoor furnishings, and offers customers complimentary interior decorating consultations with professional designers. The Baer’s Furniture Card is the company’s private label consumer credit card program in the U.S., providing extended terms and special financing promotions*. Customers can apply online or in-store. GE Capital provides its cardholders with a suite of digital tools to manage their accounts, including the online Consumer Center and mService, a mobile servicing platform available on iOS, Android, Blackberry and Windows devices.

“Baer’s has a loyal customer following and the credit card program has helped them build those long-term customer relationships,” said Darrell Owens, vice president, Home Furnishings, GE Capital’s Retail Finance business. “We’re proud to be part of their rich heritage and look forward to continue helping Baer’s build sales and foster customer loyalty.”

For 80 years, GE Capital has provided billions of dollars in consumer financing through major retailers and more than 200,000 small- and mid-sized businesses throughout the United States. GE Capital is a leading provider of consumer credit in the Home Furnishings industry for more than 60 years. The company helps merchants build their businesses through consumer financing programs that drive business growth and customer satisfaction, and supports its clients with proprietary online technology, comprehensive training, and retail insights and analytics.