OREANDA-NEWS. July 09, 2013. To coincide with the busy summer holiday period, Air France is placing entertainment at the heart of the trip for customers on its long-haul routes. The Company is now offering passengers the opportunity to enjoy the full in-flight entertainment offer as soon as they board to when they arrive at their destination.

This way, customers on average benefit from an additional hour of in-flight entertainment, independently of the take-off, landing and taxiing phases. This innovation is part of Air France’s ambition to offer its customers new services.

Since 1st July, this system has been available on 19 long-haul aircraft, including the entire Airbus A380 fleet and certain Boeing 777-300 and 747-400s. The system will equip all Air France long haul aircraft.

In all cabin classes, all Air France passengers have access to a rich and varied entertainment offering brought to them on an individual screen. In all, there are some 600 hours of programmes available, including 85 to 100 full-length movies and a juke-box of 200 to 300 CDs with around 3,000 music titles. Every month, the Company adds new features to its in-flight entertainment programme. It is made up of movies, well-known TV series, news, themed channels, music and games.

World movies on board
Air France is gradually increasing its offer of world cinema movies on board its long-haul flights. On board, customers can enjoy a variety of films in their original language (Chinese, Japanese, Korean, etc.).

Between May and August 2013, the number of movies on offer in this section will increase from 14 up to 40 movies in all cabin classes. The entire World Cinema selection is available in its original version with English subtitles and every month, between 5 and 10 movies are renewed.
"As part of Air France's move upmarket, we are redesigning our offer down to the smallest details. We wish to offer our customers even more choice in terms of in-flight entertainment and allow them to enjoy their programme from the beginning to the end of their flight. This is a real advantage in terms of comfort in all cabin classes", stated Bruno Matheu, Chief Officer - Air France Long-Haul Passenger Activity.

Before the flight, discover the programme online 
The interactive in-flight entertainment programme at www.airfrance.com enables customers to browse the entire programme in just a few clicks, as if they were on board. Customers can read the reviews of movies screened on board, find out in which languages they will be shown, which CDs they can listen to and watch the ads for movies which will be shown over the next few weeks.

Best & Beyond, Air France’s long-haul ambition
Within the framework of its Transform 2015 plan, Air France is currently involved in a vast project dubbed Best &Beyond. The ambition of this project is to beat every best level in terms of products (seats, in-flight entertainment, lounges, etc.) and make a difference with optimum customer service. Best & Beyond includes an investment of over 500 million euros in new products. A brand new range of in-flight entertainment programmes form part of the Company’s move upmarket.