OREANDA-NEWS. London's latest visitor attraction, the Emirates Aviation Experience, was officially opened by Mayor of London, Boris Johnson and Tim Clark, President of Emirates Airline, ahead of its public launch.

The Emirates Aviation Experience, which cost in excess of GBP 4 million, will take visitors on an interactive journey into the world of flight. In a UK first, it will include four commercial flight simulators under one roof including two A380s and two 777 aircraft. Further attractions include a 3D hologram of the internal mechanisms of an aircraft, an HD video-wall and a full-size nose-cone and flight deck of an A380.

“The Emirates Aviation Experience is a celebration of flight and the industry our airline serves. It is an educational resource which opens the lid on something I still find amazing even now - how airplanes physically work, how they get off the ground and even more importantly, how they land,” said Tim Clark, President Emirates Airline.

“The Aviation Experience was born out of our experience, technology and sense of ambition and I am confident it will become a fascinating attraction for both young and old for many years to come,” added Mr. Clark.

The Mayor of London, Boris Johnson, said: “The Emirates Aviation Experience is a veritable Aladdin's cave of technological wizardry and gizmos that will give people of all ages a real insight into the wonders of flying. Nestled right beside the stunning Emirates Air Line, this fantastic feat of British engineering is a great new attraction that provides yet another draw for people to come to Greenwich. It's a great investment from Emirates that's bound to take off and I'm delighted to join Tim today to declare it well and truly open.”

The Emirates Aviation Experience will be open to the public daily from 08:00hrs to 19:00hrs from Saturday 6th July. It is located at the Greenwich Peninsular end of the Emirates Air Line cable car. The closest underground station is North Greenwich.

“Since our first flight to London in 1987 we have grown our services to the city by a staggering 700 percent, achieved largely thanks to the support of the local London community. We are always looking for ways to show our commitment to London and we hope that this innovative new facility goes some way in demonstrating just how dedicated we are to this captivating city,” added Mr. Clark.

In addition to the 'Flight Simulators' zone, the Emirates Aviation Experience incorporates several other features that will take the user on a truly interactive aviation journey. Visitors will be able to look at a cross-section of a Rolls Royce Trent 800 jet engine partially built in LEGO, a virtual wind tunnel application looking at how this influences flight, a touchscreen game explaining the turnaround process of an aircraft, and a replica A380 Economy Class seating area - with a range of aviation themed videos utilising Emirates' ice system. In addition, the Emirates Aviation Experience will also include a food and beverage outlet and retail zone.

The Emirates simulator experience will start from GBP 47.00 for a 30 minute slot, when booked in advance online.

Entrance to the Emirates Aviation Experience will be GBP 3.00 for adults and GBP1.50 for children under the age of 12, making it one of the most affordable attractions in London.

Today's launch comes as Emirates also unveils its new 'Say hello to the wonder of flight' advertising campaign to mark the official opening on the 6th July.